13+ best products on sale today

If you’re looking to restock some skin care routine essentials or need to cross off items from your holiday wish list that you didn’t get, now’s the perfect time to shop at Sephora. From now until Jan. 17, you can save 50% off select skin care items from popular brands, including Kiehl’s, Olehenriksen and Sunday Riley.

As a beauty reporter for NBC Select, I frequently cover sales from Sephora and report on and test popular brands it sells, so I’m familiar with many of its bestselling products and know which deals are truly worth it. Unlike most Sephora sales, participating brands and products will rotate daily, so if you see a formula you’re interested in, it will only be on sale for 24 hours. Stock availability will also likely change throughout the sale so I recommend checking out quickly.

SKIP AHEAD Best Sephora sales on Jan. 3 | Upcoming brands on sale | Why trust NBC Select?

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Today only, you can score 50% off select skin care products from Belif and Fresh.

Belif The True Cream Aqua Bomb

4.7-star average rating from 1,071 reviews at Sephora

After testing over 100 moisturizers, this lightweight and fast-absorbing gel-cream made it into our top 10 and is also an NBC Select Wellness Award winner. “My skin felt like it was hydrated for hours, with no dry patches or flakiness on my face,” says NBC Select commerce editor Jordan Bowman. It has hyaluronic acid in it to hydrate the skin, niacinamide to gently exfoliate the skin and squalane to maintain your skin barrier after that exfoliation, according to the brand.

Belif Moisturizing Bomb Toner

4.4-star average rating from 699 reviews at Sephora

Reviewers say this milky water-based toner and essence hybrid is a great formula for improving dry, dull and irritated skin. After applying a dime-sized amount by pressing it gently into your skin after cleansing, the ingredients (ceramides, squalane, glycerin and panthenol) will work to moisturize, soften, smooth and increase skin elasticity, according to Belif.

Fresh Soy Hydrating Gentle Face Cleanser

4.4-star average rating from 8.938 reviews at Sephora

Suitable for all skin types, this gentle gel cleanser by reducing redness while also hydrating it during your nightly cleanse, according to the brand. Reviewers say that after using it, their skin never feels tight and dry and love that it never irritates their skin or eyes when removing stubborn makeup or skin care.

Belif Aqua Bomb Depuffing Eye Gel

4.8-star average rating from 388 reviews at Sephora

One of my absolute favorite and most used eye creams is this depuffing eye gel because of how effective it is. I apply a small pea-sized amount in the mornings and spread it around my under eyes using its cooling ceramic tip. Instantly, I feel more awake, and my skin appears less puffy and very hydrated. It absorbs quickly and doesn’t feel sticky as I continue layering skin care and makeup on top of it.

Belif Aqua Bomb Sleeping Mask

4.5-star average rating from 1,018 reviews at Sephora

Reviewers say this overnight face mask is one of the best they’ve ever tried because it leaves their skin feeling soft, smooth and moisturized when they wake up. Aside from how it makes the skin look and feel, reviewers also love that the jelly-like mask doesn’t make a mess on their pillows or bed sheets when they sleep.

Fresh Tea Elixir Skin Resilience Activating Serum

4.7-star average rating from 1,940 reviews at Sephora

This multitasking milky serum uses niacinamide, hyaluronic acid and ceramides to protect the skin and improve its tone, texture, elasticity and overall skin barrier, according to the brand. You can use this daily on both your face and neck by adding a few drops to the skin and pressing it in.

Belif The True Cream Aqua Bomb SPF 45

4.5-star average rating from 478 reviews at Sephora

This moisturizer with SPF repairs the skin barrier, hydrates the skin and protects it from potential UV ray damage. The noncomedogenic 2-in-1 cream is suitable for all skin types and skin tones since it doesn’t leave behind a white cast, according to the brand.

Belif Aqua Bomb Hydrating Jelly Cleanser

4.3-star average rating from 710 reviews at Sephora

This jelly-to-foam cleanser removes skin care, makeup and grime without stripping the skin of moisture since its formula has the same hydrating elements as The True Cream Aqua Bomb, according to the brand. It also helps minimize the appearance of pores, which is one of the main reasons reviewers with oily and combination skin types love using it twice daily.

Although Sephora hasn’t released all of the products that will be 50% off during the sale, we know which brands will participate each day. Below, I rounded up the following week’s brands and will continue to update this list as the sale continues:

I’m an associate reporter for NBC Select, who frequently covers beauty and wellness topics, including beauty sales from Sephora, Ulta and Amazon. I’m also a frequent shopper at Sephora and have personally shopped many of their sales over the past few years. I highlighted on-sale items I use in my routine and included formulas NBC Select staff have tested as well as products experts have recommended from my previous reporting.