Beyoncé ruled the box office this weekend.
Her concert picture, “Renaissance: A Film by Beyoncé,” opened in first place with $21 million in North American ticket sales, according to estimates from AMC Theatres Sunday.
The post-Thanksgiving, early December box office is notoriously slow, but “Renaissance” defied the odds. Not accounting for inflation, it’s the first time a film has opened over $20 million on this weekend in 20 years.
Beyoncé wrote, directed and produced “Renaissance,” which is focused on the tour for her Grammy-winning album. It debuted in 2,539 theaters in the U.S. and Canada, as well as 94 international territories, where it earned $6.4 million from 2,621 theaters.
“On behalf of AMC Theatres Distribution and the entire theatrical industry, we thank Beyoncé for bringing this incredible film directly to her fans,” said Elizabeth Frank, AMC Theatres executive vice president of worldwide programming, in a statement. “To see it resonate with fans and with film critics on a weekend that many in the industry typically neglect is a testament to her immense talent, not just as a performer, but as a producer and director.”
Despite several other new releases including “Godzilla Minus One,” the Hindi-language “Animal,” Angel Studios’ sci-fi thriller “The Shift,” and Lionsgate’s John Woo-directed revenge pic “Silent Night,” it was a slow weekend overall. Films in the top 10 are expected to gross only $85 million in total.
But it was in this traditional “lull” that AMC Theatres found a good opportunity for “Renaissance” to shine.
“They chose a great weekend,” said Paul Dergarabedian, the senior media analyst for Comscore. “There was competition but it was from very different kinds of movies.”
Though “Renaissance” did not come close to matching the $92.8 million debut of “Taylor Swift: The Eras Tour” in October, it’s still a very good start for a concert film. No one expected “Renaissance” to match “The Eras Tour,” which is wrapping up its theatrical run soon with over $250 million globally. Prior to Swift, the biggest concert film debuts (titles held by Miley Cyrus and Justin Bieber for their 2008 and 2011 films) had not surpassed the unadjusted sum of $32 million.
The 39-city, 56-show “Renaissance” tour, which kicked off in Stockholm, Sweden in May and ended in Kansas City, Missouri in the fall, made over $500 million and attracted over 2.7 million concertgoers. Swift’s ongoing “Eras Tour,” with 151 dates, is expected to gross some $1.4 billion.
Both Beyoncé and Swift chose to partner with AMC Theatres to distribute their films, as opposed to a traditional studio. Both superstars have been supportive of one another, making splashy appearances at the other’s premieres. Both had previously released films on Netflix (“Miss Americana” and “Homecoming”). And both are reported to be receiving at least 50% of ticket sales.
Movie tickets to the show were more expensive than average, around $23.32 versus Swift’s $20.78, according to data firm EntTelligence.
Critics and audiences gave “Renaissance” glowing reviews — it’s sitting at 100% on Rotten Tomatoes and got a coveted A+ CinemaScore from opening weekend audiences who were polled. EntTelligence also estimates that the audience, around 900,000 strong, skewed a little older than Swift’s.
“To have two concert films topping the chart in a single year is pretty unprecedented,” Dergarabedian said.
But to compare them too closely would be a mistake.
“Taylor Swift was a total outlier and the result of a very specific set of circumstances,” he said. “These two films are similar in genre only. “
Lionsgate’s “ The Hunger Games: The Ballad of Songbirds & Snakes ” fell to second place in its third weekend with an estimated $14.5 million. The prequel has now earned over $121 million domestically.
“ Godzilla Minus One “ took third place on the North American charts with $11 million from 2,308 locations — the biggest opening for a foreign film in the U.S. this year. The well-reviewed Japanese blockbuster distributed by Toho International cost only $15 million to produce and has already earned $23 million in Japan. Toho’s 33rd Godzilla film is set in the aftermath of World War II, stars Ryunosuke Kamiki and was directed by Takashi Yamazaki.
