Branding Local Food For International Market To Support Farmers

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The Department of Agriculture (DA) is working together with the Department of Tourism (DOT) to introduce our local food to the international market.


According to Asec. Evangelista, there is a need to help our local farmers and producers when it comes to the branding of their local products.

“We are closely working with DOT and this is something that’s exciting especially for me because we believe that when you push tourism – food tourism is something that is very appealing especially to Filipinos ‘no. Like when we talk about food while having dinner. There are things that people remember when they travel. Of course, the scenery, the shopping – the food is one of them,” DA Assistant Secretary Kristine Evangelista said during the Cabinet Report sa Teleradyo with host Presidential Communications Operations Office (PCOO) Secretary Martin Andanar.

According to Asec. Evangelista, there is a need to help our local farmers and producers when it comes to the branding of their local products.

“We have products that already reached the international market as a matter of fact. But again, the consistency is something that we have to work on and also the branding because once it reaches international market or even here in the local scene ‘no, we’d always want to one day associate that this is Benguet Coffee ‘di ba? There’s a certain ownership and we’re really pushing a product that our farmers will be proud of,” she said.

“So since raw materials, ingredients come from DA, the collaboration with the Department of Tourism is very important. So they have this program, they call it ‘Kain Na’ and we are part of that. We are very much supportive. I think when tourism really takes off, it’s a good thing for our farmers because that is another market for us,” she added.

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