iPhone 15, Plus, Pro, and Pro Max: price and how to buy

Apple officially announced the new iPhone 15 lineup at its Wonderlust event, which will go up for preorder on September 15th and ship a week later on September 22nd. Much like last year, there’s a baseline iPhone 15, a larger iPhone 15 Plus, and a pair of Pro models known as the iPhone 15 Pro and iPhone 15 Pro Max. But while the expected processor bump to a new A17 Pro Bionic chip is here for the 15 Pro and 15 Pro Max (the standard 15 and 15 Plus get last year’s A16 Bionic), what’s vastly different this time around is the presence of a USB-C charging / data port and the inclusion of Dynamic Island on all new models.

While we still have to see how all these new iPhones shape up in our upcoming reviews, early adopters will have a chance to put in preorders beginning September 15th. If you’re stoked enough by the changes Apple made this year to warrant a day-one purchase, below is a breakdown of the various iPhone 15 models and links to Apple’s pricing and configuration details. We’ll update this post with more info once preorders officially begin and other retailers / carriers have more information.

The standard iPhone 15 starts at $799 in a variety of colors with 128GB of storage, and its pricing / configuration page is currently live on Apple’s site and Best Buy (though you can’t order until September 15th). Stepping up to 256GB of storage adds $100 to the cost while opting for the maximum 512GB configuration will set you back $1,099. Whichever one you choose, it is set to arrive on September 22nd.

For those who prefer their phone to be more surfboard-like when it comes to screen real estate, the iPhone 15 Plus starts at $899 with 128GB of storage and will be available for preorder from Apple and Best Buy on the 15th. The Plus-size model already has a $100 premium over the standard iPhone 15, with its 256GB and 512GB configurations costing a higher $999 and $1,199, respectively. Unlike last year, however, the iPhone 15 Plus is arriving at the same time as its counterparts. (The 14 Plus was behind schedule by a couple of weeks in 2022.)

The main flagship of the iPhone 15 lineup, the titanium-built iPhone 15 Pro, starts at $999 and comes in a less vibrant assortment of colors, which you’ll be able to preorder from Apple and Best Buy on September 15th. Despite being a “Pro” model, it only starts with 128GB of storage, but you can get a 256GB model for $1,099, a 512GB model for $1,299, or a 1TB loadout for $1,499. That said, it’s got a slew of new features, including USB-C, a lighter build, thinner bezels, an Action Button, and even some small updates like Wi-Fi 6E and a Thread radio.

For the iPhone with the most, well, everything, the iPhone 15 Pro Max will cost you a pricier $1,199 direct from Apple and Best Buy when preorders begin on the 15th. The Pro Max still starts with a larger 256GB of storage, but you can pay extra when you buy one to get as much as 1TB for $1,599. That’s a pretty hefty price to pay for a phone that doesn’t do anything extra fancy (like fold), but at least the new titanium construction means it will be slightly lighter than Apple’s previous gigantic slabs.

As usual, the only “deals” you can really get when getting a new iPhone model at launch are through the big cell carriers. They’re typically based on trading in older phones and / or offering you “free” phones or discounts in the form of installment plans with bill credits paid back to you monthly over the course of a couple of years. And of course, if you leave for a different provider, you’ll be on the hook for the remainder of the phone’s unpaid value. If that’s okay with you, here are the options on offer from the big three in the US:

Verizon: Verizon’s deals are not listed yet, but its site is allowing users to submit their email addresses to be alerted once phones and deals are available.

AT&T: New and existing AT&T subscribers will be able to get the iPhone 15 for free or the iPhone 15 Pro for $1,000 off (over three years of monthly bill credits) when they trade in an eligible device starting September 15th. Additionally, if subscribers buy a cellular-connected Apple Watch Series 9 or Ultra 2, they can get a second one for $300 off.

T-Mobile: T-Mobile customers on Go5G or Go5G Next plans can get up to $1,000 off any iPhone 15 model when trading in an eligible device. Magenta Max subscribers can get up to $650 off any of the iPhone 15 phones, and various T-Mobile plans offer $700 off a second iPhone 15 when adding a line. T-Mobile is also mirroring AT&T’s deal on the Apple Watch, taking $300 off if you buy two and add a new watch line. It takes two years to get all this money back from T-Mobile, with the amount saved spread out over that span in monthly bill credits.

Update September 13th, 12:37PM ET: Added carrier promotions and links to Best Buy.