Liquid Death recently sold Tony Hawk skateboards with his own blood in them, and now they’ve gone one step further.
The non-alcoholic drink provider has announced an exclusive team-up with Jackass legend Steve-O.
But he isn’t just promoting the still, sparkling and flavoured goodness of Liquid Death, he’s quite literally sold pieces of himself to the company for promotion.
Steve-O has “tethered his soul” to a limited edition run of voodoo dolls with the beverage company, using his real hair as a base for the magic.
Each of the voodoo dolls has been activated by a real witch doctor named Mystic Dylan. And, theoretically, everything you do to your doll, Steve-O will feel.
The “all-natural, plastic-free” voodoo doll isn’t cheap, though – it retails for £135 and will come in limited supply, so if you want to get involved with the mysticism, you should get yours right now.
Click here to buy your very own Liquid Death x Steve-O voodoo doll.
Steve-O himself also spoke out about how incredibly odd it is to put his own hair into a voodoo doll and sell it.
He said: “I’d be lying if I said this doesn’t creep me out, but I love Liquid Death so much, I said f**k it!”
Travis Barker, the drummer from Blink-182, previously released his own bizarre Liquid Death tie-in: an enema kit.
In reference to the pop-punk band’s 1999 album Enema of the State, Barker confirmed fans could use a signed, Travis Barker-branded enema kit to give themselves an at-home procedure.
What on earth are they going to do next?
